Gert Laursen
Head of Customer Intelligence, Maersk Line
Gert Laursen is head of customer intelligence at Maersk Line, the largest containerized shipping company in the world, where he focuses on helping product-oriented organizations become more customer centered. He accomplishes this using various data sources, including data warehousing, questionnaires, and one-to-one interviews with customers, first-line staff, sales organizations, and other subject matter experts. Prior to joining Maersk, he was a business intelligence (BI) consultant for several years. A SAS user since 2002, he received his master's degree in business administration from the Aarhus Business School in Denmark and an Executive MBA from Henley Management College. A recognized thought leader in business intelligence in Denmark, Gert has been a speaker on BI topics at Dansk IT, Oracle, and Miracle, among other organizations.
By This Author
Business Analytics for Managers: Taking Business Intelligence Beyond Reporting, Second Edition
By Gert Laursen and Jesper Thorlund
This book offers up-to-date guidance and fresh applications of its popular framework to enable businesses to gain even more insight from their big data and stay way ahead of the competition with predictive models.
Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age
By Gert Laursen
*Not available from our store. Please check with your local bookseller for availability.
Business Analytics for Managers: Taking Business Intelligence Beyond Reporting
By Gert Laursen and Jesper Thorlund
*Replaced by a new edition Business Analytics for Managers: Taking Business Intelligence Beyond Reporting, Second Edition
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