A geographic information
system (GIS) is a tool for organizing and analyzing data that can
be referenced spatially (that is, data that can be tied to physical
locations). Many types of data have a spatial aspect, including demographics,
marketing surveys, and customer addresses. A GIS helps users analyze
data in the context of location.
For example, if report
viewers need to evaluate population data for U.S. Census tracts, a
report author could render the information in a table. However, it
would be easier and more effective for viewers to see the information
in the context of the geography of the tracts. When evaluating information
that has a spatial component, viewers might find it easier to recognize
relationships and trends in the data if they see the information in
a spatial context.
You can insert geographical
maps only if the report query uses data items from a multidimensional
data source that is enabled for geographic mapping.
A Geographical Map Based on a Geographic Hierarchy That Contains
U.S. Census Data
For information about
plotting your own multidimensional data into an interactive geographic
map, see the “Configuring the Esri Map Component” appendix
in
SAS Intelligence Platform: Web Application Administration Guide.